Old Dominion University Digital Marketing Bootcamp

Become a Professional Digital Marketer
in Under a Year

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Acquire the Most
In-Demand Skills with

Our Accelerated Bootcamp

The Digital Marketing Bootcamp at Old Dominion University equips students with the most updated, must-have skill set to prosper in today’s digital marketing roles. Our applied curriculum will have you trained and ready for the workplace in less than a year.

A glance at what you’ll learn in our bootcamp:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • E-Commerce

  • Social Media Marketing

  • Facebook Advertising

  • Email Marketing and Automation

  • Data Visualization and Analytics

  • User Interface and User Experience (UI/UX)

  • Google Advertising

  • Website Development

  • Content Writing

  • And Other Digital Skills

Our Industry Experts Help You in

Every Step of the Journey

Our non-credit program puts you in front of industry experts, successful practitioners in the field, who drive your skills development through real-world problem-solving, project-based learning, and portfolio building. After you’ve gained extensive knowledge and capabilities relevant to the field, we’ll connect you with our career services team to help you land the digital marketing role you want.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Is the ODU Digital Marketing Bootcamp

Right for Me?

Our specialized bootcamp is ideal for:

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Traditional marketers aspiring to upskill to be relevant in today’s digital job market

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Anyone looking to pursue or transition into a digital marketing career

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Entrepreneurs who want to increase the customer pool for their business

An Innovative

Career Built on Creativity and Versatility

LinkedIn ranks digital marketing (and several of its specializations such as UX, social media, and affiliate marketing) among the skills companies have needed most in the last two years.* This trend will only continue as more and more organizations understand the importance of attracting online audiences for business growth. This means the demand for skilled and creative digital marketers is skyrocketing. This role is vital to helping brands boost their awareness, engage with their audiences, and identify and win new customers.

Digital marketing roles are as versatile as they come, allowing you to try many different functions and methods while you work to promote a product or service. Some positions involve a high degree of creativity, while others require deep analytical thinking. There are operational positions that are more tactical and hands-on, and strategic roles that require looking at the big picture.

Old Dominion University’s Digital Marketing Program opens the door to this dynamic world, and gives you the skills to succeed in whichever career path you choose.

Common entry- to mid-level positions in digital marketing include:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Social Media Manager

UI/UX Designer

E-Commerce Specialist

Marketing Data Analyst

Marketing Data Analyst

Content Writer

*Source: https://learning.linkedin.com/blog/top-skills/the-skills-companies-need-most-in-2019--and-how-to-learn-them

and https://learning.linkedin.com/blog/top-skills/the-skills-companies-need-most-in-2020and-how-to-learn-them

Get the Practical Experience You Need to

Stand Out to Employers

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Experiential
Learning

Theoretical concepts are important to understanding the framework of digital marketing, but the practical experience you’ll gain through our bootcamp is what will make you especially attractive to employers. Old Dominion University’s Digital Marketing bootcamp provides numerous opportunities to apply your skills to the real world, including through role-related exercises, hands-on building labs, and project-based lessons.

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Professional
Marketing Portfolio

You’ve done the hard work – now show it off to potential employers. By the end of our program, you’ll have built a robust and well-rounded digital portfolio that spotlights your different creative projects and skills, positioning you as a highly-qualified candidate for digital marketing roles.

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Live
Virtual Classes

Program participants enjoy real-time classroom instruction from the comfort of their homes. Our classes can be attended remotely and include virtual, instructor-led Q&A sessions allowing students to get feedback and clarification on coursework as needed.

Explore the Course Catalog

For More Information

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Program

Overview

20-Hour Introductory Course | 380-Hour Extended Program

Introductory Course

Our unique introductory course gives students a chance to experience what life is like in digital marketing before they commit to the full program. Students learn industry terminology, how various advertising platforms work, and the basics of SEO, PPC, and social networks.

Fundamentals of Marketing

This course introduces students to marketing essentials such as the five W’s and four P’s, inbound vs. outbound marketing, buyer personas, the digital marketing funnel, and branding.

HTML + CSS3, Building a WordPress Website

Students learn CSS and HTML functions to build their own branded WordPress site. The course includes how to use WordPress features such as themes, plugins, and promotion tools, as well as how to publish content.

Search Engine Optimization (SEO)

This course focuses on one of the most valuable marketing tools used to drive traffic to websites. You’ll learn about keyword research, link building, and SEO best practices, and will work directly with Google Analytics, Google Trends, and other relevant tools.

Content Writing

Hone your writing skills and learn how to create highly-converting, targeted content for different audiences. You’ll work on crafting content for various online platforms such as social media, blogs, forums, and websites.

User Experience (UX)

Learn how to create websites audiences love by understanding the behavior and needs of online users. The course covers interface adaptation, user interface, and design best practices, banner creation, and more.

Data Analytics & Visualization

Marketers can’t optimize a business’s online marketing assets without data analytics. This course trains students on web metrics such as number of unique visitors, bounce rate, conversion rate and average time on page to understand digital performance.

Search Engine Marketing (SEM)

The SEM course covers the ins and outs of pay-per-click (PPC) marketing, campaign building, ad placement, reducing PPC costs, and more. Students are prepared for the Google AdWords Certification exam and learn how to use Google Tag Manager and Google Ads Editor.

E-Commerce

As more people turn to online purchases, understanding e-commerce is crucial to business success. In this course, you’ll learn how to build an e-store that integrates with eBay, Etsy, Shopify, and other platforms. You’ll also learn about managing vendors, logistics, and pricing.

Email Marketing & Automation

Automated email marketing campaigns can streamline lead nurturing and save organizations money. This course reviews how to engage leads throughout the nurturing lifecycle and also how to increase sales using automation software.

Customer Relationship Management

In this course, you’ll learn how to develop and maintain customer relationships, while also exploring how to handle online interactions with customers. Additionally, you’ll deep dive into customer lifetime value and the profitability of affiliate marketing programs.

Social Media Marketing:
Organic & Paid

Marketing and advertising on social media are key to increasing brand recognition and customer loyalty, among other business objectives. This course trains students to launch and measure campaigns on Facebook, YouTube, LinkedIn, Twitter, and several other platforms. Through applied exercises, students also prepare for the Facebook Blueprint Certification exam.

Digital Strategy

This course combines the knowledge and skills students have acquired from the previous courses into a concluding lesson on how to build effective short- and long-term digital marketing strategies. The course also reviews how programmatic advertising and real-time bidding (RTB) fit into marketing strategy.

Career Services

Ensure your newly-acquired skills are noticed in the job market with help from our Career Services specialists. Services provided through the course include: job and internship placement assistance, networking opportunities, interview training, and one-on-one sessions dedicated to helping students build their resumes, portfolios, and more.

Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing:
Organic & Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Our unique introductory course gives students a chance to experience what life is like in digital marketing before they commit to the full program. Students learn industry terminology, how various advertising platforms work, and the basics of SEO, PPC, and social networks.

Icon
Fundamentals of Marketing
20 Hours

This course introduces students to marketing essentials such as the five W’s and four P’s, inbound vs. outbound marketing, buyer personas, the digital marketing funnel, and branding.

Icon
HTML + CSS3, Building a WordPress Website
48 Hours

Students learn CSS and HTML functions to build their own branded WordPress site. The course includes how to use WordPress features such as themes, plugins, and promotion tools, as well as how to publish content.

Icon
Search Engine Optimization (SEO)
75 Hours

This course focuses on one of the most valuable marketing tools used to drive traffic to websites. You’ll learn about keyword research, link building, and SEO best practices, and will work directly with Google Analytics, Google Trends, and other relevant tools.

Icon
Content Writing
15 Hours

Hone your writing skills and learn how to create highly-converting, targeted content for different audiences. You’ll work on crafting content for various online platforms such as social media, blogs, forums, and websites.

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User Experience (UX)
8 Hours

Learn how to create websites audiences love by understanding the behavior and needs of online users. The course covers interface adaptation, user interface, and design best practices, banner creation, and more.

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Data Analytics &
Visualization
25 Hours

Marketers can’t optimize a business’s online marketing assets without data analytics. This course trains students on web metrics such as number of unique visitors, bounce rate, conversion rate and average time on page to understand digital performance.

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Search Engine Marketing (SEM)
70 Hours

The SEM course covers the ins and outs of pay-per-click (PPC) marketing, campaign building, ad placement, reducing PPC costs, and more. Students are prepared for the Google AdWords Certification exam and learn how to use Google Tag Manager and Google Ads Editor.

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E-Commerce
6 Hours

As more people turn to online purchases, understanding e-commerce is crucial to business success. In this course, you’ll learn how to build an e-store that integrates with eBay, Etsy, Shopify, and other platforms. You’ll also learn about managing vendors, logistics, and pricing.

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Email Marketing & Automation
10 Hours

Automated email marketing campaigns can streamline lead nurturing and save organizations money. This course reviews how to engage leads throughout the nurturing lifecycle and also how to increase sales using automation software.

Icon
Customer Relationship Management
8 Hours

In this course, you’ll learn how to develop and maintain customer relationships, while also exploring how to handle online interactions with customers. Additionally, you’ll deep dive into customer lifetime value and the profitability of affiliate marketing programs.

Icon
Social Media Marketing:
Organic & Paid
70 Hours

Marketing and advertising on social media are key to increasing brand recognition and customer loyalty, among other business objectives. This course trains students to launch and measure campaigns on Facebook, YouTube, LinkedIn, Twitter, and several other platforms. Through applied exercises, students also prepare for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

This course combines the knowledge and skills students have acquired from the previous courses into a concluding lesson on how to build effective short- and long-term digital marketing strategies. The course also reviews how programmatic advertising and real-time bidding (RTB) fit into marketing strategy.

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Career Services
10 Hours

Ensure your newly-acquired skills are noticed in the job market with help from our Career Services specialists. Services provided through the course include: job and internship placement assistance, networking opportunities, interview training, and one-on-one sessions dedicated to helping students build their resumes, portfolios, and more.

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Land a Digital Marketing Position with

Personalized Career Support

Our Career Services advisors are experts in connecting job-ready students with leading companies in the local area and beyond. We put your career search front and center and help you refine your resume, interview skills, and LinkedIn profile so you stand out and get hired.

*Career services are consultation-based only and do not guarantee job placement.

Program

Tuition

Tuition for the Digital Marketing Bootcamp is $13,500, in addition to
$500 for the Introductory Course.

*Career services are consultation-based only and do not guarantee job placement.

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