Old Dominion University Digital Marketing Bootcamp

Become a Professional Digital Marketer in Under a Year

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LEVERAGE OUR

Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

Click on the logo to learn more

OUR INDUSTRY EXPERTS HELP YOU IN

Every Step of the Journey

Our program puts you in front of industry experts and successful practitioners in the field, who drive your skill development through real-world problem-solving, agency-style learning, and professional portfolio building. While gaining extensive capabilities relevant to the field, we’ll connect you with our Career Services team to help you become your own career advocate and land the digital marketing role you want.

GET THE PRACTICAL
EXPERIENCE YOU NEED TO

Stand Out to Employers

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Experiential Learning

Theoretical concepts are important to understanding the framework of digital marketing, but the practical experience you’ll gain through our bootcamp is what will make you especially attractive to employers. Old Dominion University’s Digital Marketing Bootcamp provides numerous opportunities to apply your skills to the real world, including hands-on exercises, agency-simulated projects, and project-based lessons.

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Professional Marketing
Portfolio

You’ve done the hard work – we want to make sure you’re able to show it off to potential employers. Throughout the program, you’ll have the opportunity to build a robust and well-rounded digital portfolio that spotlights your different creative projects and skills, positioning you as a highly qualified candidate for digital marketing roles.

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Live, Virtual Classes

Program participants enjoy real-time classroom instruction from the comfort of their homes. Our classes can be attended remotely and include virtual, instructor-led Q&A sessions allowing students to get feedback and clarification on coursework as needed.

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Agency-Simulated
Projects

At the beginning of the program, students will form agency-like groups, assuming a role they’re passionate about pursuing upon program completion. In these groups, you’ll work on a wide variety of projects commonly experienced in an agency setting, including constructing brand architecture, pitch decks, creative briefs, and more. With a dedicated budget and real clientele, you’re able to gain first-hand experience you can showcase when applying for a job in the field.

AN INNOVATIVE CAREER BUILT ON

Creativity and Versatility

LinkedIn ranks digital marketing (and several of its specializations such as social media and affiliate marketing) among the skills companies have needed most in the last two years.* This trend will only continue as more and more organizations understand the importance of attracting online audiences for business growth.

This means the demand for skilled and creative digital marketers is skyrocketing. Digital marketing roles are vital to helping brands boost their awareness, engage with their audiences, and identify and win new customers.

Digital marketing roles are as versatile as they come, allowing you to try many different functions and methods while you work to promote a product or service. Some positions involve a high degree of creativity, while others require deep analytical thinking. There are Program participants enjoy real-time classroom instruction from the comfort of their homes. Our classes can be attended remotely and include virtual, instructor-led Q&A sessions allowing students to get feedback and clarification on coursework as needed. operational positions that are more tactical and hands-on, and strategic roles that require the ability to see the bigger picture.

The ODU Digital Marketing Bootcamp opens the door to this dynamic world, and gives you the skills to succeed in whichever career path you choose.

Common entry- to mid-level positions in digital marketing include:

  • SEO Specialist
  • PPC Specialist
  • Paid Social Media Strategist
  • Content Marketing Strategist
  • Social Media Manager
  • Email Marketing Specialist
  • E-Commerce Specialist
  • Marketing Data Analyst
  • Digital Marketing Strategist

*Source: https://learning.linkedin.com/blog/top-skills/the-skills-companies-need-most-in-2019--and-how-to-learn-them and https://learning.linkedin.com/blog/top-skills/the-skills-companies-need-most-in-2020and-how-to-learn-them

Explore the Course Catalog

FOR MORE INFORMATION

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PROGRAM

Overview

30-Hour Introductory Course |
403-Hour Extended Program

The Old Dominion University Digital Marketing Bootcamp is revised and updated frequently to stay current with the demands of the digital marketing industry. Below is a summary of our current course offering.

Introductory Course

Our unique introductory course gives students a chance to experience what life is like in digital marketing before they commit to the full program. Students learn industry terminology, how various advertising platforms work, affiliate marketing, and the basics of SEO, PPC, and social networks.

Career Services

Ensure your newly-acquired skills are noticed in the job market with help from our Career Services specialists. Services provided through the course include: job and internship placement assistance, networking opportunities, interview training, and one-on-one sessions dedicated to helping students build their resumes, portfolios, and more.

Foundations
Fundamentals of Marketing

This course introduces students to marketing essentials such as the five W’s and four P’s, inbound vs. outbound marketing, buyer personas, the digital marketing funnel, data analytics and integrity, and branding.

Content Marketing

Hone your content marketing skills and learn how to develop high-converting, targeted content for different audiences at each phase of the marketing funnel. You’ll work on crafting content plans and writing copy for various online platforms such as social media, blogs, forums, and websites.

Customer Relationship Management

In this course, you’ll learn how to develop and maintain customer relationships, while also exploring how to handle online interactions with customers. Additionally, you’ll deep dive into customer lifetime value and the profitability of affiliate marketing programs.

Core A
Web Development for Marketers

Students learn CSS and HTML functions to build their own branded WordPress site. The course includes how to use WordPress features such as themes, plugins, and promotion tools, as well as how to publish content.

User Experience (UX)

Learn how to create websites audiences love by understanding the behavior and needs of online users. The course covers interface adaptation, user interface, and design best practices, banner creation, and more.

E-Commerce

As more people turn to online purchases, understanding e-commerce is crucial to business success. In this course, you’ll learn how to build an e-store that integrates with eBay, Etsy, Shopify, and other platforms. You’ll also learn about managing vendors, logistics, and pricing.

Data Analytics & Visualization

Marketers can’t optimize a business’s online marketing assets without data analytics. This course trains students on Google Analytics and web metrics such as number of unique visitors, bounce rate, conversion rate and average time on page to understand digital performance.

Core B
Search Engine Optimization (SEO)

This course focuses on one of the most valuable marketing tools used to drive traffic to websites. You’ll learn about keyword research, link building, and SEO best practices, and will work directly with Google Analytics, Google Trends, and other relevant tools.

Email Marketing

Automated email marketing campaigns can streamline lead nurturing and save organizations money. This course reviews how to engage leads throughout the nurturing lifecycle and also how to increase sales using automation software.

Social Media Marketing: Organic & Paid

Marketing and advertising on social media are key to increasing brand recognition and customer loyalty, among other business objectives. This course trains students to launch and measure campaigns on Facebook, YouTube, LinkedIn, Twitter, and several other platforms. Through applied exercises, students also prepare for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

The SEM course covers the ins and outs of pay-per-click (PPC) marketing, campaign building, ad placement, reducing PPC costs, and more. Students are prepared for the Google AdWords Certification exam and learn how to use Google Tag Manager and Google Ads Editor.

Digital Strategy

This course combines the knowledge and skills students have acquired from the previous courses into a concluding lesson on how to build effective short- and long-term digital marketing strategies. The course also reviews how programmatic advertising and real-time bidding (RTB) fit into marketing strategy.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Our unique introductory course gives students a chance to experience what life is like in digital marketing before they commit to the full program. Students learn industry terminology, how various advertising platforms work, affiliate marketing, and the basics of SEO, PPC, and social networks.

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Career Services
10 Hours

Ensure your newly-acquired skills are noticed in the job market with help from our Career Services specialists. Services provided through the course include: job and internship placement assistance, networking opportunities, interview training, and one-on-one sessions dedicated to helping students build their resumes, portfolios, and more.

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Fundamentals of Marketing
24 Hours

This course introduces students to marketing essentials such as the five W’s and four P’s, inbound vs. outbound marketing, buyer personas, the digital marketing funnel, data analytics and integrity, and branding.

Icon
Content Marketing
15.5 Hours

Hone your content marketing skills and learn how to develop high-converting, targeted content for different audiences at each phase of the marketing funnel. You’ll work on crafting content plans and writing copy for various online platforms such as social media, blogs, forums, and websites.

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Customer Relationship Management
12 Hours

In this course, you’ll learn how to develop and maintain customer relationships, while also exploring how to handle online interactions with customers. Additionally, you’ll deep dive into customer lifetime value and the profitability of affiliate marketing programs.

Icon
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Web Development for Marketers
43 Hours

Students learn CSS and HTML functions to build their own branded WordPress site. The course includes how to use WordPress features such as themes, plugins, and promotion tools, as well as how to publish content.

Icon
User Experience (UX)
12 Hours

Learn how to create websites audiences love by understanding the behavior and needs of online users. The course covers interface adaptation, user interface, and design best practices, banner creation, and more.

Icon
E-Commerce
24 Hours

As more people turn to online purchases, understanding e-commerce is crucial to business success. In this course, you’ll learn how to build an e-store that integrates with eBay, Etsy, Shopify, and other platforms. You’ll also learn about managing vendors, logistics, and pricing.

Icon
Data Analytics & Visualization
24 Hours

Marketers can’t optimize a business’s online marketing assets without data analytics. This course trains students on Google Analytics and web metrics such as number of unique visitors, bounce rate, conversion rate and average time on page to understand digital performance.

Icon
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Search Engine Optimization (SEO)
72 Hours

This course focuses on one of the most valuable marketing tools used to drive traffic to websites. You’ll learn about keyword research, link building, and SEO best practices, and will work directly with Google Analytics, Google Trends, and other relevant tools.

Icon
Email Marketing
12 Hours

Automated email marketing campaigns can streamline lead nurturing and save organizations money. This course reviews how to engage leads throughout the nurturing lifecycle and also how to increase sales using automation software.

Icon
Social Media Marketing: Organic & Paid
72 Hours

Marketing and advertising on social media are key to increasing brand recognition and customer loyalty, among other business objectives. This course trains students to launch and measure campaigns on Facebook, YouTube, LinkedIn, Twitter, and several other platforms. Through applied exercises, students also prepare for the Facebook Blueprint Certification exam.

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Search Engine Marketing (SEM)
75.5 Hours

The SEM course covers the ins and outs of pay-per-click (PPC) marketing, campaign building, ad placement, reducing PPC costs, and more. Students are prepared for the Google AdWords Certification exam and learn how to use Google Tag Manager and Google Ads Editor.

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Digital Strategy
15.5 Hours

This course combines the knowledge and skills students have acquired from the previous courses into a concluding lesson on how to build effective short- and long-term digital marketing strategies. The course also reviews how programmatic advertising and real-time bidding (RTB) fit into marketing strategy.

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Land a Digital Marketing Position

WITH PERSONALIZED CAREER SUPPORT

Our Career Services advisors are experts in connecting job-ready students with leading companies in the local area and beyond. We put your career search front and center and help you refine your resume, interview skills, and LinkedIn profile so you stand out and get hired.

*Career services are consultation-based only and do not guarantee job placement.

Program Tuition

The ODU Digital Marketing Bootcamp tuition encompasses 1-1 career coaching, student success support, job placement assistance, and access to our national and local hiring partner network.

30-Hour Introductory Course

$500

403-Hour Extended Program

$13,500

Requirements

Internet access

Laptop computer

*Tuition, fees, and deposits are subject to change.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

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