Old Dominion University Digital Marketing Bootcamp
Become a Professional Digital Marketer in Under a Year
Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.
OUR INDUSTRY EXPERTS HELP YOU IN
Every Step of the Journey
Our program puts you in front of industry experts and successful practitioners in the field, who drive your skill development through real-world problem-solving, agency-style learning, and professional portfolio building. While gaining extensive capabilities relevant to the field, we’ll connect you with our Career Services team to help you become your own career advocate and land the digital marketing role you want.
Theoretical concepts are important to understanding the framework of digital marketing, but the practical experience you’ll gain through our bootcamp is what will make you especially attractive to employers. Old Dominion University’s Digital Marketing Bootcamp provides numerous opportunities to apply your skills to the real world, including hands-on exercises, agency-simulated projects, and project-based lessons.
You’ve done the hard work – we want to make sure you’re able to show it off to potential employers. Throughout the program, you’ll have the opportunity to build a robust and well-rounded digital portfolio that spotlights your different creative projects and skills, positioning you as a highly qualified candidate for digital marketing roles.
Live, Virtual Classes
Program participants enjoy real-time classroom instruction from the comfort of their homes. Our classes can be attended remotely and include virtual, instructor-led Q&A sessions allowing students to get feedback and clarification on coursework as needed.
At the beginning of the program, students will form agency-like groups, assuming a role they’re passionate about pursuing upon program completion. In these groups, you’ll work on a wide variety of projects commonly experienced in an agency setting, including constructing brand architecture, pitch decks, creative briefs, and more. With a dedicated budget and real clientele, you’re able to gain first-hand experience you can showcase when applying for a job in the field.
AN INNOVATIVE CAREER BUILT ON
Creativity and Versatility
LinkedIn ranks digital marketing (and several of its specializations such as social media and affiliate marketing) among the skills companies have needed most in the last two years.* This trend will only continue as more and more organizations understand the importance of attracting online audiences for business growth.
This means the demand for skilled and creative digital marketers is skyrocketing. Digital marketing roles are vital to helping brands boost their awareness, engage with their audiences, and identify and win new customers.
Digital marketing roles are as versatile as they come, allowing you to try many different functions and methods while you work to promote a product or service. Some positions involve a high degree of creativity, while others require deep analytical thinking. There are Program participants enjoy real-time classroom instruction from the comfort of their homes. Our classes can be attended remotely and include virtual, instructor-led Q&A sessions allowing students to get feedback and clarification on coursework as needed. operational positions that are more tactical and hands-on, and strategic roles that require the ability to see the bigger picture.
The ODU Digital Marketing Bootcamp opens the door to this dynamic world, and gives you the skills to succeed in whichever career path you choose.
Common entry- to mid-level positions in digital marketing include:
- SEO Specialist
- PPC Specialist
- Paid Social Media Strategist
- Content Marketing Strategist
- Social Media Manager
- Email Marketing Specialist
- E-Commerce Specialist
- Marketing Data Analyst
- Digital Marketing Strategist